I’m an expert at creating personalized content experiences for target accounts. I increase pipeline velocity and achieve greater agility while staying true to the brand. Through ABM I create a journey in which I can effectively follow up with the right content at the right time, responding to the prospect’s points of interest or even engage with them while they are interacting with content.

I make every customer interaction relevant and personalized. And I can do it at scale. I focus on:

Quality – Resources are spent on the accounts that matter most. Sales Reality – Focus is shifted to accounts, bridging the gap between marketing and sales. The Customer-Centric Experience – A highly personalized experience is delivered during each stage of the buyer’s journey. Revenue – Marketing efforts are measured by impact on revenue. Certifications: Demandbase Foundations ABM, 2020 Demandbase Advanced ABM, 2020