In the days of yesteryear social media was just that – a way to socialize. Then someone realized you could monetize it; use it to drive traffic, drive awareness and leads and to engage and build relationships. Suddenly, social media was a “thing”.

Today, no marketing team is complete without an expert in social media. The skill might be rolled up into a generalist like I am, or it might be a specialization. Either way, you’ve got to have someone out there managing your reputation and leveraging your communities. I can be that person.

I have used social media to achieve a variety of goals:

Increase followers Content syndication

Drive traffic Generate leads

Create engagement Manage influencer relationships

Additional non-traditional ways I have leveraged social media have included using it to set appointments at trade shows, running contests and evaluating sentiment for NPS.

Detailed performance reporting informs optimization to ensure organizations get the best return on their investment dollar. I’m all about the numbers.