Product Marketing

Product Marketing

Successful Go-to-Market strategy is the key to revenue growth, yet organizations are often short on resources and expertise. That’s where I come in. I embody strategy and execution in neat package.

I help organizations communicate information about new products and find the best ways to present a product’s message, brand and benefits to a potential customer through exceptional strategy, positioning and branding. I nurture the product through its lifecycle, providing consistent marketing direction and vision along the way. I develop collateral, pricing strategy, sales materials and market analysis, collaborating with other stakeholders within the organization, that position the company for success.

I am adept at providing guidance or into any of these product marketing components:

  • Strategy
  • Launch
  • Programs
  • Content
  • Sales Enablement
  • Social Media

Certifications:

  • PDMA New Product Development Professional

Follow Me