Product Marketing
Successful Go-to-Market strategy is the key to revenue growth, yet organizations are often short on resources and expertise. That’s where I come in. I embody strategy and execution in neat package.
I help organizations communicate information about new products and find the best ways to present a product’s message, brand and benefits to a potential customer through exceptional strategy, positioning and branding. I nurture the product through its lifecycle, providing consistent marketing direction and vision along the way. I develop collateral, pricing strategy, sales materials and market analysis, collaborating with other stakeholders within the organization, that position the company for success.
I am adept at providing guidance or into any of these product marketing components:
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Certifications:
- PDMA New Product Development Professional