These are just a few of the projects I’ve played a key role in and their results. Those roles have ranged from ideation to project management to execution. Please feel free to reach out for more information.

Imagine a distributor that has a great purchasing portal but no way to get people to it. Or a distributor that is entering a new business vertical, but has no place to put product and company documentation. That’s situation I found myself in. The Challenge Create a missing piece of the customer journey and marketing […]

15+ websites and 25+ eNewsletters – that’s a heck of a database. The North American audience was in the 2M range and no one had any idea what it truly looked like. The Challenge Understand audience brand crossovers and database health in a virtually all manual environment. The goal was to use this data to […]

This was a huge effort that required ongoing analysis, updating, and content creation, among other things. Arrow was interested in moving into the Cloud and had the product and sales team in place, but very little in the way of product marketing. What there was, was being handled, as much as possible, by one person […]

My team was brought into The PowerUP Virtual Expo shortly after the concept was finalized. This was an inaugural event and the first virtual event the organization had run. The goals were twofold: to drive awareness of, and attendance to, the first time event and sell at least 75% of the available sponsorship packages. The […]

Imagine a digital publishing agency that isn’t getting the right data. There are 40+ channels and 15+ websites and none of them are talking to each other. Reporting, though accurate, is incomplete. Focus is on sales and customer relationships – the now, not the pipe. I wanted to change that focus to a more strategic […]