I have had the wonderful opportunity to work with Sher on several marketing projects at Arrow Electronics Inc. Sher’s attention to detail, initiative and passion for every project was only surpassed by her professionalism. Her ability to maintain a holistic view of each project from a business unit and company perspective is invaluable and any […]
Insight + Expertise = Results
Insight + Expertise = Results
Author: saphicdrmr
Tara Iguidbashian
Sher has been an amazing manager and mentor! She was clearly interested in helping me grow as a digital strategist. Her patience and willingness to help have made me motivated to do the best job I could. Sher is an expert in all things audience management. Every time I had a question about digital and […]
Audience Relationship Management Over CRM
About two years ago, I began exploring the difference between an Audience Relationship Management system and a Customer Relationship Management system. I was in the marketing for a new tool because the one we had wasn’t providing the metrics and analytics we needed. I was actually looking for a CRM, but this new term, ARM, […]
Project Management
I’m here to drive the success of any project I get my hands into. Day-by-day, I align projects with business goals, construct work plans, manage teams, achieve milestones and communicate the result to the stakeholders. I’m skilled in multiple project management methodologies, including Waterfall, Agile, Hybrid, and SCRUM. I am aware of the advantages and […]
Product Marketing
Successful Go-to-Market strategy is the key to revenue growth, yet organizations are often short on resources and expertise. That’s where I come in. I embody strategy and execution in neat package. I help organizations communicate information about new products and find the best ways to present a product’s message, brand and benefits to a potential […]
ABM
I’m an expert at creating personalized content experiences for target accounts. I increase pipeline velocity and achieve greater agility while staying true to the brand. Through ABM I create a journey in which I can effectively follow up with the right content at the right time, responding to the prospect’s points of interest or even […]
Digital Marketing & Ads
Digital Marketing Know your audience. This should be a digital marketer’s mantra. The goal of digital marketing isn’t always to directly drive sales, but it should always be to add value in such a way as to help drive revenue and support long-term business goals. This is why digital marketing is audience-psychology focused. Everything I […]
Web & Graphics
Web Design & Front End Development My web design and development experience is long and thorough. I have created IAs, wireframes, and the actual design. I focus on UX and UI to make your site look good, hook your visitors, and create a site that’s enjoyable and easy to navigate. I’ll create or conceptualize brand […]
SEO
SERPs. Page Rank. Root Domains. Key Words. SEO has changed dramatically in recent years, and you need someone who has kept up – a digital whiz who can optimize websites, deliver awesome UX, maximize page speed and craft 10X content. You need someone who has the ability to analyze performance data for guiding benchmarks and […]
Content Marketing
Do you want someone who can manage the content creation for 40+ communication channels? Someone who can help you establish how helpful and interesting your brand is and establish your brand as an industry leader? I can do that for you, like I did it for Arrow and AspenCore. I have created multiple types of […]