This is not content marketing. Content marketing is a part of storytelling. Brand storytelling refers to every message your brand sends out, purposefully or not. When I create a story for your brand it will be a purposeful narrative that connects your brand to your customers, focusing on the values you share. Storytelling must go […]
Insight + Expertise = Results
Insight + Expertise = Results
Author: saphicdrmr
Analytics
I love numbers. I love figuring out the story metrics are trying to tell me. I love that they allow me to maximize effectiveness, optimize return, and be more efficient in my job. Analytics can tell you what the next evolution should be in a product design. They can help identify and predict industry trends. […]
Social Media
In the days of yesteryear social media was just that – a way to socialize. Then someone realized you could monetize it; use it to drive traffic, drive awareness and leads and to engage and build relationships. Suddenly, social media was a “thing”. Today, no marketing team is complete without an expert in social media. […]
The NPD Process – It’s a Stage-Gate Thing
“The best performing companies’ new product development (NPD) revenues range from 20%-50% of total revenues and more for profit.” – NP Learning, LLCDo I have your attention?First a quick explanation of “stage-gate process”. The stages are the periods during which the actual work takes place and should include specific milestones. The gates occur between the […]
Demand Generation Using Social Media
First let me say that I don’t use the terms “lead generation” and “demand generation” interchangeably as I hear many people doing. I define “lead generation” as the steps taken to build a marketing database for follow up. This often takes the form of registration in exchange for information. I define “demand generation” as creating […]
Three Reasons to Use Social Media
I recently took a position with a company that is a little behind the times when it comes to their marketing. I found out how behind the times when I suggested to my boss that we implement a social media strategy. His response: “What’s social media?”I knew in that moment I had my work cut […]
Find Your Online Voice
It’s not what you say. It’s how you say it. If you’ve ever taken any writing classes, you’ll hear that repeatedly. Instructors will talk about tone and voice to convey certain feelings and create certain reactions. If you’ve spent any time at all on social media sites, you’ll recognize there are a lot of different […]
Your Best Content Strategy is Thought Leadership
Reblogged from Geoffrey Colon, Vice President, Social@Ogilvy / @djgeoffe / futuristlab.tumblr.com So many people I have spoken to as of late complain about the term “thought leadership. They are always asking, “what does it really mean and where does it get you?” B2B companies have known about this terminology for almost two decades and it […]
Failure is the Road to Success
Typically my blog entries are focused on marketing, but the idea of failure has been weighing heavily on me lately. Every time I turn around, it seems, there is some new quote about failure making an appearance. It came up not too long ago in the copy of “The Happiness Project” I’m reading. One of […]
Product vs Solution Marketing
Product Marketing Product marketing is a more traditional way to look at marketing. Typically it encompasses the first four Ps of the marketing mix: product, price, place, and promotion. I’ve heard it said that’s laughably vague, but when you consider everything necessary to market a product, vague may be necessary to encompass all aspects of […]