If you spend any time in the marketing field at all, you’ll hear these words bandied about: analytics and metrics. They’re used in reference to marketing of all forms from print, to audio/visual to interactive. I’ve discovered that a lot of people in the field don’t really know the difference or how to truly use […]
Insight + Expertise = Results
Insight + Expertise = Results
Author: saphicdrmr
QR Codes: What the Heck?
You’ve seen them. You might not know what they do, or what they can be used for, but you’ve seen them. They’re invading magazine ads, trade show booths, POP displays, maps and any number of other locations. They’re those little black and white (usually) pixel boxes that tease you into wondering what the heck is […]
Using Social Media
This morning I caught up on the fiasco that is ChapStick’s response to negative comments posted on their Facebook page. Apparently they didn’t have any steps in place, other than “delete them,” to handle negative commentary – a large hole in their social media strategy. There is a way to handle negative posts but ignoring […]
Developing a Social Media Strategy
The brand tenets of the past such as control and predictability are no longer valid. Ever-increasing consumer power driven by social media and wireless technologies is having a significant impact on brand effectiveness and staying power. Consumers, more than ever before, are key drivers for brand strategy. We, as brand managers, need to understand how […]
B2C vs. B2B Marketing: Kirk vs. Spock
You would think that there really wouldn’t be any difference between selling to an individual and selling to a company because either way, you’re still marketing to a person, but there is a difference and it’s a big one. Individual consumers tend to buy based on emotion whereas consumers buying for companies tend to buy […]
Market vs Marketing Research
I know. Who knew there was even a difference, right? Let’s break it down into the most simple of distinctions: Market research is an organized effort to garner information about markets and/or customers while marketing research is about the processes you use to identify and define marketing problems and opportunities, e.g. how changing elements of […]