For many, sales forecasts are the bane of their existence. They can be inaccurate, hard to understand, and require constant supervision – something like a teenager. In many cases, they’ve been manipulated to reflect the desires of the creator or recipient, rather than being left to reflect the pure data. I’m going to provide you […]
Insight + Expertise = Results
Insight + Expertise = Results
Tag: marketing research
Marketing Metrics and Analytics: Defining, Using, and the Results
If you spend any time in the marketing field at all, you’ll hear these words bandied about: analytics and metrics. They’re used in reference to marketing of all forms from print, to audio/visual to interactive. I’ve discovered that a lot of people in the field don’t really know the difference or how to truly use […]
Market vs Marketing Research
I know. Who knew there was even a difference, right? Let’s break it down into the most simple of distinctions: Market research is an organized effort to garner information about markets and/or customers while marketing research is about the processes you use to identify and define marketing problems and opportunities, e.g. how changing elements of […]