Ah, the bygone days when a customer saw an ad, went to your store, and purchased your product. In today’s world, you might have searched for a product online or saw an influencer hawking it. It interested you enough to look into it and the next thing you know, Facebook is showing you ads for […]
Insight + Expertise = Results
Insight + Expertise = Results
Tag: marketing trends
Experiential Marketing: Upgrading to the 4Es
Like many of you, I was “raised” on the 4Ps of marketing: product, price, place and promotion. It’s a concept that has been around since Neil Borden introduced it in the 1950s – and it worked very well until the rise of the digital age when the consumer changed. Today’s consumer is more savvy. They […]
Closing the Loop With Mobile
Online to offline (O2O) shopping is ten times greater than e-commerce. Did you catch that? 10X greater than e-commerce. Surveys done by Opus Research, Forrester, Yahoo and others indicate between 60% to more than 90% of internet-enabled consumers conduct online research before buying offline. As many as 80% of consumers use smartphones in-store to do […]
4 Keys to Instagram Marketing
I have to admit, I was a little late in recognizing Instagram as an effective marketing tool. I kept hearing about it from the 20 and 30-somethings in my circles, but as far as I could tell it was nothing more than a picture sharing space. How wrong I was. Instagram is growing by leaps […]
Influencer Marketing – Leveraging a New Target
The voice of the customer has always been critical to developing the marketing message and influencing the purchaser decision and word-of-mouth has always been the most trusted source for product and service referrals. If you want a new doctor, who do you ask? Family members, neighbors, co-workers. You may go online and do some research, […]
Demystifying Content Marketing
Content marketing, according to the Content Marketing Institute, is “creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” In other words, it’s communicating with your customers and prospects without selling. That newsletter you receive every week […]
Relationship Marketing Has Gone Mainstream
If you aren’t relationship marketing, you’re missing out. Sure you need to generate your leads and bring in new customers, but it’s much more cost-effective to keep the customers you have. Relationship marketing is all about that. Relationship marketing strategy should be designed to inspire customer loyalty, engage the customer, and promote interaction. The Cross-Functional […]
2012 Marketing Trends: Strategy and Practice
Let me first say that “no, you didn’t miss a post”. I’ve been working on my budget so my mind has been very much in 2012 instead of in the present where it belongs. As a result, I got to thinking about upcoming trends instead of leadership, so you get a trends post instead. I’m […]