Ok…the Product Innovation Charter (PIC) may not be the stairway to heaven, but it definitely leads to success. How can you know where you’re going if you don’t have a map to get there? That’s what the PIC is all about. According to a 2007 PDMA study, 29% of the firms interviewed had a formal […]
Insight + Expertise = Results
Insight + Expertise = Results
Tag: product marketing
The NPD Process – It’s a Stage-Gate Thing
“The best performing companies’ new product development (NPD) revenues range from 20%-50% of total revenues and more for profit.” – NP Learning, LLCDo I have your attention?First a quick explanation of “stage-gate process”. The stages are the periods during which the actual work takes place and should include specific milestones. The gates occur between the […]
Product vs Solution Marketing
Product Marketing Product marketing is a more traditional way to look at marketing. Typically it encompasses the first four Ps of the marketing mix: product, price, place, and promotion. I’ve heard it said that’s laughably vague, but when you consider everything necessary to market a product, vague may be necessary to encompass all aspects of […]