For years, I’ve been advocating targeting a smaller, more highly qualified audience vs the “let’s see what sticks” approach. I call it the sniper vs shotgun approach. What can I say? I’m a redneck from way back. Anyway, over the past few years Account Based Marketing (ABM) has been making its way to the head […]
Insight + Expertise = Results
Insight + Expertise = Results
Tag: relationship marketing
NPS and Marketing
Too many people look at the Net Promoter Score (NPS) and think that it’s a metric that’s only useful to the customer service organization when, really, it’s a very useful tool for marketing as well. It goes a long way toward telling you if your customers are happy and loyal. What is NPS? NPS can […]
Relationship Marketing Has Gone Mainstream
If you aren’t relationship marketing, you’re missing out. Sure you need to generate your leads and bring in new customers, but it’s much more cost-effective to keep the customers you have. Relationship marketing is all about that. Relationship marketing strategy should be designed to inspire customer loyalty, engage the customer, and promote interaction. The Cross-Functional […]